JOB OPPORTUNITIES

A pivotal role in supporting the development of strategy recommendations and marketing campaigns. Evaluates competitive landscapes and target audiences to find strategic position and growth potential. Refines and condenses research based insights to create strong, succinct strategic points of view. Thinks in terms of branded solutions that blend marketing, brand strategy, technology, creative and data to drive desired perceptions and behaviors.

This role is 80% time copywriting and 20% content strategy, working closely with our digital teams to optimize our websites, social media and shareable content. Produces guides, templates and research that appeal to our target markets, working closely with internal and external thought leaders and subject matter experts. Leads content planning, messaging and branding initiatives, content creation and delivery. This includes driving content across multiple platforms and formats to drive awareness, engagement, leads and retention. In addition, your copy should serve multiple diverse audiences.

Responsible for bringing the corporate brand to life through creative and inspirational copywriting. Translates the exceptional work we do to create engaging, sharable and searchable content for our audiences with a focus on acquiring and retaining patients.

It’s an exciting time to join the Allina Health Brand and Marketing team! In this role, you’ll help us build programs to support Allina Health providers. It will be your job to understand how physicians refer patients to Allina, manage our providers’ reputations, and help drive business through provider to provider marketing. If you have experience with provider marketing, B2B marketing or sales and are passionate about making a difference, this might be the role for you.